According to the report, Demand in the automotive seat heater market is projected to increase at a robust 6.5% CAGR by value between 2022 and 2028 reaching a value of about US$ 1,678.9 Million by 2028 end.
The report states that the growing inclination of consumers across the globe towards luxury and premium vehicles is expected to boost the demand for automotive seat heaters over the coming years. The market for seat heaters is substantially dominated by a limited number of manufacturers who primarily cater to demand from OEMs. On the flipside, the market is witnessing the presence of a large number small-scale manufacturers predominantly based out of the Asia Pacific, who supply their products to cater to the growing demands in the independent aftermarket.
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For instance, the Continental AG has a wide portfolio of products that find application in passenger cars, trucks and buses, agricultural vehicles, construction vehicles, marine solutions (engine monitoring, navigation and vessel information systems) and two wheelers. Similarly, other companies are also gearing up to expand their product portfolio. A few of the other companies operating in the global market include Panasonic Corporation, Gentherm Incorporated, Kongsberg Automotive, II-VI Incorporated, and I.G.Bauerhin GmbH, among others.
High Use of Seat Heaters in Cold Regions to Lead to Rise in Demand
The temperature inside an automobile cabin can drop to subzero levels during cold winter and extremely cold environmental conditions. Under such punitive conditions, the driver inside the vehicle can experience localised cooling as the driver’s exposed body surface (15% to 20%) comes in contact with the seat base and back support.
Moreover, the heating system within a vehicle tries to respond to the comfort level of the driver but only until a certain period of time. To overcome this problem, many automobile seats are incorporated with embedded heating pads to enhance the driver’s thermal comfort, particularly during the initial period of driving.
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The heat generated from seat heaters is transferred through the seat cover. This feature has generated keen interest in the development of efficient seat heating systems that guarantee a driver’s thermal comfort in cold winter conditions. As a result, the demand for automotive seat heaters is high in North America and Europe.
Another factor that is expected to have a major impact on the market is the growing adoption of hybrid and electric vehicles. The prevalence of many big electric vehicle manufacturers across the globe such as Volkswagen group, Honda Motor Co., Ltd., Nissan Motor Corporation Ltd., Mitsubishi Motors Corporation and Toyota Motor Corporation will help the growth of the electric vehicle segment. Moreover, increasing support from the government coupled with strict emission norms will also offshoot the demand for electric vehicles, which in turn, will upsurge the demand for automotive seat heaters.
Key Companies Profiled
Gentherm Incorporated, Kongsberg Automotive, Continental AG, II-VI Incorporated, Panasonic Corporation, I.G. Bauerhin GmbH, Seat Comfort Systems, Inc., Roadwire LLC, Firsten Automotive Electronics Co., Ltd., Rostra Precision Controls, Inc., Guangzhou Tachibana Electronic Co., Ltd., SINOMAS, Changchun SET Electronics Co., Ltd.
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Market Taxonomy
The global automotive seat heater market has been segmented into:
Vehicle Type
- Passenger Car
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Sales Channel
- Original Equipment Manufacturer (OEM)
- Aftermarket
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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