An automotive seat motor is an electronic device that falls under the category of automotive interior comfort products. The electronics industry has evolved over time as the most crucial part in automotive integration of electronics has provided new growth dimensions of the automotive safety system. Automotive seat motors offer the possibility to fine-tune a large number of position settings such as seat height or width, backrest angle and many more. Automotive seat motors are installed in such a way that seat adjustments can be stored and retrieved at will. The automotive seat motor can be adjusted by using a switch or joystick to enable power seat adjustment. In the normal cars, automotive seat motors are installed mostly for the driver seat. Luxury cars also have this automotive seat motor for power seat arrangement for the front passenger seat also.
Automotive Seat Motor Market: Dynamics
The use of automotive seat motor can be mainly installed in passenger cars and especially in the luxury and premium category. In order to stay competitive in the market, several manufacturers are also integrating automotive seat motors in normal vehicles in developed regions. This integration is aimed at increasing the customer base of automotive seat motors, by attracting them with the new features. This is expected to increase its demand across the globe. Availability of seat motors for all models at lower costs has created a huge aftermarket for automotive seat motors.
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Automotive seat motors or power seat were initially installed in high-end cars; however, nowadays many models from all classes feature automotive seat motor installed power seating arrangement. It is found as an optional feature in many models or as a differentiating factor. Also, with the research and development carried out on the automobiles has significantly decreased the weight of the vehicle and increasing its efficiency in the recent years. Also, the increasing focus of the companies to decrease the weight of the vehicle without compromising with its efficiency. This is expected to increase the demand for the integration of electronics such as ECU, automotive seat motors by replacing mechanical parts from the automobile. Furthermore, it is also a common feature presented by many electric vehicle manufacturers in their vehicles.
However, the factors such as low general awareness and its integration mainly in high-end models may restraint the growth of the automotive seat motor market over the forecast period. However, the current trend to use better technology equipment for improved results will contribute towards the growth of the demand for automotive seat motor market during the forecast period.
Automotive Seat Motor Market: Segmentation
On the basis of vehicle type, the automotive seat motor market can be segmented as:
Passenger Car
Compact
Mid-size
Premium
Luxury
SUV
Light commercial vehicle
Heavy commercial vehicle
On the basis of the sales channel, the automotive seat motor market can be segmented as:
Aftermarket
Original Equipment Manufacturer (OEM)
Automotive Seat Motor Market: Regional Outlook
Europe, followed by North America, is expected to hold a major share in the global automotive seat motor market, owing to the presence of prominent original equipment manufacturers (OEMs) of automobiles in the region. The Asia Pacific is expected to show high growth over the forecast period. Europe and North America are expected to hold more than half of the market share of the global automotive seat motor market. Asia Pacific is projected to show high growth in the automotive seat motor market, owing to substantial growth in the automotive market in the region. Also, government initiatives to increase foreign direct investments in the countries such as India and China to increase manufacturing will also contribute towards the growth of the global automotive seat motor market during the forecast period. Rest of the world is estimated to account for a relatively small share of the automotive seat motors market.
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Automotive Seat Motor Market: Key Participants
Examples of some participants operating across the value chain of the global automotive seat motor market are:
Nidec Corporation
Johnson Electric Holdings Limited
Robert Bosch GmbH
TOYOTA BOSHOKU CORPORATION
Brose Fahrzeugteile
MITSUBA Corporation
MABUCHI MOTOR CO., LTD.
Inteva Products, LLC
ZHEJIANG SHENGHUABO ELECTRIC APPLIANCE CORPORATION
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